The most requested profiles for the Market Business Unit

The resource deals with:

• ensure the acquisition and management processes in the commercial contract systems of reference commodities and value-added products and services (VAS);
• manage customer requests and complaints, conciliation procedures and technical performance requested by customers;
• maintain business relationships with Distributors and Third Parties, ensuring service levels, process efficiency, and regulatory compliance.

The resource is responsible for: 

• managing requests for commercial and technical information, contract variations, invoice disputes, energy/gas meter readings, and complaint management;
• informing customers about the services and products offered by A2A Energia and providing commercial advice on campaigns and promotions;
• and managing retention actions.

The resource takes care of the following activities:

• support in the planning, design and implementation of loyalty program initiatives;
• design and optimization of Customer Experience (CX) and design of Customer Journeys (CJ) of loyalty and churn prevention processes, also overseeing the pre-release testing phase of individual initiatives;
• drafting of briefs for the realization of communication content of engagement and loyalty initiatives.

The resource deals with:

• draw up editorial plans, managing the distribution of related content on online channels, emails and social media, moderating the relevant communities;
• support pro-conversion digital channel animation initiatives;
• accompany the strategic repositioning of digital channels, with particular attention to the management and evolution of social channels;
• follow all phases of the Customer life cycle, from Prospect to Customer, in coordination with the Customer Value Management areas.

The resource takes care of the following activities:

• strategic analyses to support strategic business decisions;
• application of advanced statistical techniques, supervised and unsupervised machine learning, Deep Learning, Data Mining and Generative Artificial Intelligence techniques;
• implementation and putting into production of projects aimed at innovation and optimization of business processes.

The resource deals with:

• follow the end-to-end implementation of projects on digital touchpoints;
• manage projects in their entirety, from requirements analysis to go-live and post-go-live support, in waterfall, agile or hybrid mode;
• define the development roadmap for touchpoint projects.

The resource deals with:

• support commercial channels in the implementation of sales strategies in the SEA and in the management of the commercial pipe line;
• foster systematic and effective relationships with internal functions, for the fine-tuning of initiatives, from offer design to lead generation, from tools to support the commercial network to commercial and delivery processes;
• monitor the results and the main KPIs through periodic meetings with the work team, defining the actions necessary to achieve the assigned targets;
• foster synergy between sales channels in order to maximize the commercial development of Value Addicted Services on the reference segments.

The resource deals with:

• develop the SEA market through the coordination and monitoring of trading partners throughout the country;
• ensure the channel sales results assigned to the Reference Partners;
• monitor the main KPIs (quantitative and qualitative) relating to sales performance;
• ensure the training of Commercial Partners and their entire structure (agents, team leaders, backoffice) operating on behalf of A2A Energia;
• participate in A2A Energia's commercial advances with the SEA Marketing and Offering teams, taking charge of the implementation of the actions necessary to achieve the targets assigned to its reference channel.

The resource deals with:

• scouting, studio, home and small business offering benchmarks;
• define pricing and commercial promotions;
• analyze and monitor the impacts on the marginality of portfolio products;
• manage the entire supply development process: from defining the concept to all the activities necessary for sales (systems development, business case, documentation and commercial materials, etc.).

The resource deals with:

• ensure the acquisition and management activities of measurement data, the validation of data used during invoicing as well as the Company's invoicing processes;
• ensure the management of payments and collections, including the management of refunds and demonstrated payments;
• ensure processes related to credit management, from ordinary monitoring to delinquency management and activities related to the recovery of the Company's debts up to extinction.

The resource deals with:

• contribute to the definition of standard processes and templates, promoting the best project management practices and methodologies;
• measure project performance by proactively identifying and managing emerging risks and issues;
• help project managers and business representatives ensure delivery times are met;
• identify and analyze new project opportunities;
• synthesize the status of projects with the help of project management software.